New Branding and Website

Heartline Café needed a new logo for their new catering business, plus an update to their website to improve the SEO and page ranking.

For the logo they said the “wanted a chief juggling”, they also wanted the colors to be purple and blue. Along with the logo design there was a concept created for their new signage. In 2005 the sign received an award from the Keep Sedona Beautiful program. The sign had minimal illumination at night (important in Sedona), see the image below.

Their old website was lacking in many areas, so a new website was created for them. This website was very interactive, with two slide-shows, yet small mostly due to internet and monitor limitation at the time. There new website had a much improved SEO program which established them on the internet and helped to increase their sales.

Their website was maintained by us for 5 years, plus training and consultation were provided. Design Vitamin was asked to continue to help them with their WordPress transition, however Design Vitamin was currently committed to other projects and turned them down. Project completed December 2009.

Click on the images to see larger version >

Vector Logo for Restaurant

Concept Sketch – Restaurant Logo

Completed Outdoor Restaurant Sign

Concept Sketch – Outdoor Restaurant Sign

Day and Night Photos of Completed Sign

From 2005 – Static CSS Website Created for Smaller Monitors